On one hand, he said the initiative could support the sustainability of emerging digital media. On the other, it risked undermining journalistic independence through state influence.
Arkadia Digital Media Group (DIGI), the publisher of Suara.com, has officially launched Aura Research, a consultancy providing data services, information, and real-time analysis of emerging trends across digital and social media.
Supported by the Google News Initiative, Suara.com and the Local Media Community officially launched the "AI for Journalists" program through a Training of Trainers (ToT) session in Jakarta.
TheIndonesia.co - PT Arkadia Digital Media Tb (DIGI) once again reported positive financial performance throughout the 2025 financial year. According to its annual financial statements, the Company recorded a significant increase in net profit compared with the previous year. The announcement was made by President Director Suwarjono during the Annual General Meeting of Shareholders (AGMS), held at Kimaya Hotel, Slipi, Jakarta, on 12 June 2026.
The Company's net profit at the end of 2025 rose by 45.1% year-on-year (YoY) to Rp1.763 billion, compared with Rp1.215 billion in the previous year. Despite external challenges that resulted in a decline in overall revenue, the increase in net profit was achieved through effective management, particularly through the optimisation of revenue streams with minimal production costs, improved operational productivity, and greater efficiency.
“This achievement not only once again demonstrates the resilience and strength of the Company’s business model amid industry challenges, but is also significant because it continues the positive trajectory established in the previous year,” Suwarjono said during his presentation at the AGMS.
Based on the achievements and initiatives undertaken, Suwarjono said the Board of Directors remains optimistic about the Company’s future prospects. According to him, optimising direct advertising revenue from private-sector companies and partners remains one of the key priorities, in line with a content strategy aimed at both policy-makers and the broader public.
“In addition, there are at least six factors that give management confidence that the Company’s business will grow significantly. These include the development of new programmes based on media, community, and social media ecosystems; partnerships with global platforms such as Meta, AI platforms, Google, and search engines, which are showing renewed growth; increasing media advertising expenditure; the development of Aura Research, a data- and AI-driven service; the expansion of social media services involving local media, influencers, and content creators; and the orchestration of communities that the Company has developed, including content creators, influencers, KOLs, local media and independent local media, local SMEs, universities, students, and niche-interest communities,” he explained.
In addition to Suwarjono, the AGMS was attended by Popi Puspitasari, Director of PT Arkadia Digital Media Tbk. Also present were President Commissioner Stephen Kurniawan Sulistyo, who chaired the meeting, Commissioner Iwa Sukresno Karunia, and Independent Commissioner Ariyo Ali Suprapto.
In light of the Company’s positive performance, the Board of Commissioners expressed its appreciation during the meeting.
“This net profit achievement symbolises progress and demonstrates that we are on the right path towards long-term sustainability and profitability. We also commend the Board of Directors for successfully steering the Company, maintaining sustainable growth, and continuously creating new opportunities for expansion,” said Iwa Sukresno Karunia on behalf of the Board of Commissioners.
The AGMS approved and ratified the Company’s Annual Report for the 2025 financial year, determined the allocation of profit and loss for the period, set remuneration and allowances for members of the Board of Directors and Board of Commissioners, and appointed a Public Accountant to audit the Company’s financial statements for the 2026 financial year. All proposed resolutions were duly approved by shareholders.
Following the conclusion of the AGMS, Suwarjono and Popi Puspitasari provided further details during a Public Expose conducted online via Zoom. During the session, they outlined the Company’s achievements, track record, financial performance, and product and service portfolio, while reiterating their confidence in DIGI’s future growth.
Suwarjono again highlighted several factors underpinning management’s optimism. One key driver is the expansion of ecosystem-based programmes involving communities, private institutions, government agencies, and sponsors through workshops, events, festivals, and other activities. Another positive development is the growth of partnerships with global platforms such as Google and Meta.
“Media advertising budgets available through various channels, including social media, continue to grow significantly, according to data from We Are Social presented in our materials. This creates optimism and opportunities that we must maximise. It also supports our strategy to expand social media services based on local media, influencers, and content creators,” Suwarjono said in response to a question from a Public Expose participant.
He also highlighted the Company’s newest product and service, Aura Research, which was officially launched in March 2026. Carrying the tagline ‘Research, Strategy & Innovation’, Aura is built on robust data infrastructure and artificial intelligence (AI) technology. It is designed to support both editorial and commercial operations across the Company.
“Aura is fundamentally a product that leverages our technological capabilities. It benefits both internal business units and external stakeholders, including partners and clients, as one of the services we offer. Its capabilities range from data-driven research and issue mapping to advocacy support and practical solutions,” Suwarjono explained.
He further revealed that the Company is preparing to launch a new AI-based business service focused on Generative Engine Optimisation (GEO). The service will help clients generate content through AI prompting techniques tailored to their specific needs. GEO is viewed as an evolution of traditional Search Engine Optimisation (SEO), adapting to how audiences increasingly obtain information through AI-powered search experiences.
In closing, Suwarjono reaffirmed management’s confidence that diversifying revenue streams across multiple business lines will remain a key driver of the Company’s growth. Combined with a strong team and a culture of continuous innovation, these factors continue to serve as the foundation for improving future performance.
He added that the Company remains on track in its efforts to rebalance its financial fundamentals, particularly in terms of revenue and cost structures, with the ultimate goal of delivering positive improvements in liabilities and equity.
