Driving Visibility: Empowering Women in Formula One and Tech

TheIndonesia.co - In a powerful move to champion gender representation both on and off the racetrack, TeamViewer has partnered with F1 Academy to ignite real change in motorsport and the technology sector. With Formula One historically dominated by men, both in the cockpit and behind the scenes, this partnership aims to shift the narrative—proving that motorsport is a thrilling, competitive, and inspiring world for women, too.

TeamViewer and F1 Academy are using their platform to spotlight an often-overlooked issue: the lack of visible female role models in both technology and motorsport. Research conducted by TeamViewer on women in Sport Tech reveals a consistent theme—many women feel discouraged from entering these fields simply because they don’t see others like them represented. This is particularly evident in motorsports, where female drivers, engineers, and leaders remain a rare sight.

“To be it, you need to see it,” said Faith Wheller, Vice President of Global Marketing at TeamViewer.

“Our Visibility Drives Change campaign is a direct response to this gap. We’re bringing female role models into the spotlight—literally—by incorporating their faces onto the livery of our F1 Academy wildcard car during the F1 Heineken Dutch Grand Prix.”

The wildcard car will not only bear the TeamViewer brand but will also feature the portraits of inspiring women in tech and motorsport, symbolizing a future where diversity is the norm, not the exception. This unique initiative sends a clear message: women belong here, and their presence will shape the future of Formula One.

F1 Academy, a developmental series focused exclusively on female drivers, has already begun rewriting the script for women in racing. The academy provides a platform for young women to hone their racing skills and compete on some of the world’s biggest motorsport stages. The partnership with TeamViewer reinforces this mission, bridging the gap between innovation in technology and progress in gender equity.

But the initiative goes beyond car design. TeamViewer is inviting women everywhere to take part in this historic moment. Through the “Visibility Drives Change” campaign, individuals can nominate themselves to be featured on the F1 Academy car. Two winners will be selected to attend the Dutch Grand Prix in person and witness the impact of their representation first-hand.

This campaign isn’t just about symbolism—it’s about momentum. Every visible woman in motorsport helps open the door a little wider for others to follow. Whether behind the wheel, on the pit wall, in engineering, or leading marketing campaigns, women are proving they have the vision, drive, and resilience to thrive in high-stakes environments like Formula One.

The Dutch Grand Prix, scheduled as part of the 2025 F1 calendar, will be more than a race this year—it will be a celebration of inclusion, representation, and the power of seeing yourself reflected on the world’s stage. TeamViewer and F1 Academy hope that the wildcard car becomes a beacon of possibility, encouraging more girls and women to see motorsport not as a spectator sport, but as a career path filled with opportunity, adrenaline, and achievement.

For women interested in becoming part of this movement, nominations are now open. Step into the spotlight, and show the world that motorsport—and the future of tech—is for everyone.