Sade Village Leads Eco Tourism with Clean and Green Living

TheIndonesia.co - Sade Tourism Village, located in Rambitan Village, Pujut Subdistrict, Central Lombok Regency, has been chosen as a pilot location for Indonesia's national Eco Village program. This initiative supports the Clean Tourism Movement (Gerakan Wisata Bersih) led by the Ministry of Tourism and Creative Economy, aiming to foster sustainable, environmentally responsible tourism.

“This is one of our efforts to increase the attractiveness of tourism destinations,” said Deputy Minister of Tourism Ni Luh Puspa during the program’s official kickoff in Sade Village on Friday, according to Antara News Agency.

Ni Luh emphasized that cleanliness is the most fundamental and easily achievable step in building a high-quality tourism destination.

“It all starts with being clean — a clean destination is a welcoming one,” she stated. Drawing a simple analogy, she explained, “If your home is clean and comfortable, guests will naturally respect it and avoid littering.”

The Eco Village initiative focuses not only on cleanliness but also on building sustainable tourism and strengthening the competitive edge of local destinations. However, the Deputy Minister underscored that the ministry cannot accomplish this alone.

“The key to success lies in collaboration — between government, communities, and the private sector,” he added.

Sade Village is already recognized as a cultural tourism icon, known for its well-preserved Sasak traditions, woven textiles, and distinctive thatched houses. With its strong community identity and popularity among tourists, Sade is now evolving to become a model for eco-conscious living.

Central Lombok Deputy Regent H.M. Nursiah reaffirmed the local government's commitment to enhancing waste management in tourism areas. “We continuously guide local tourism awareness groups and promote responsible waste disposal to keep our destinations clean and comfortable for visitors,” he said.

The Ministry is also encouraged to provide further capacity-building and support programs to strengthen tourism villages. “We are ready to support any ministry initiatives that will help improve community welfare and local economic growth,” Nursiah added.

Private sector support is also vital. Sudarmadi Widodo, Director of Human Capital and Corporate Communication at Otsuka, a program partner, said their involvement helps shift public habits — especially around waste sorting.

“It’s a simple concept: separate your trash before it reaches the landfill,” he said. “Sade has become a tourism icon, so preserving its cleanliness and cultural integrity is essential.”

For international travellers, getting to Sade Village is an enjoyable journey into the heart of Lombok’s traditional life. The most direct route is to fly into Lombok International Airport (LOP), which is well connected to major Indonesian hubs like Jakarta and Bali.

For those coming from abroad, Bali (Denpasar) is a common entry point, with frequent domestic flights to Lombok taking under an hour.

From Lombok International Airport, Sade Village is just a 20-minute drive — easily accessible yet offering a serene retreat from more commercial tourist areas. Visitors are welcomed into a world where time slows down: local guides walk you through homes made from bamboo and thatch, tell stories of their ancestors, and share how new eco-efforts are helping preserve their sacred traditions.

Set amid rolling hills and coconut groves, Sade isn’t just a place to visit — it’s a place to connect. With its focus on sustainability, heritage, and community-led tourism, the village exemplifies how culture and conservation can go hand in hand, offering a deeply rooted, enriching experience for every traveler.